Hey, I’m Persia
...former cheating addict
turned love coach
Hey, I'm Persia
...former cheating addict turned love coach
I’ve always been chasing connection
Growing up, my parents struggled with addiction.
To escape the chaos at home - and the ache of wanting to be seen - I became an overachiever.
(That drive earned me one of the top marks in the country for my English Literature GCSE while my dad was in rehab.)
But the bigger my achievements got, the emptier I felt.
By my teens I'd found a new high in romantic drama - nothing could match the rush of falling for the wrong guy.
When my parents got sober when I was sixteen, they built a life grounded in growth and healing.
They became my first example of (what I now call) a 'True' Power Couple - a partnership that thrives on the outside because both people are doing the work on the inside.
Still, I didn’t know how to live without chaos. So, I recreated it in my love life.
Better the devil you know, hey.
Hitting rock bottom was a huge blessing in disguise
In my mid-twenties, after years of cheating, toxic relationships and self-sabotage, I was sexually assaulted while working in a London strip club - just weeks after gaining my Masters in Classical Acting from one of the world’s top drama schools.
Spiralling, I put on two stone in two months.
My parents, both now healthy and wise, could see I needed help. Together they encouraged me to take some time out, and my dad took me to a health retreat in Thailand.
One morning on the beach, he looked at me and said something that changed the entire trajectory of my life:
“Focus on the insides, and the outsides will take care of themselves.”
Those words became my turning point.
For the first time, I channelled all my over-achiever energy into healing the real root of my romantic chaos: my relationship with me.
From love addict to love coach - and finally, to a love that lasts
In 2012, I started blogging about my journey - sharing openly about the lessons I was learning along the way.
Those posts caught the attention of the media and led to a book deal and my first coaching business.
While speaking at Wilderness Festival about the book, I met the man who would become my husband (still known to my friends as 'Joey Wilderness') - in a meeting so serendipitous and magical, it changed everything I believed about timing, fate, and how real connection still finds a way, even in the age of apps and algorithms.
Today - more than a decade later - we’re married, building a life we love between London and the Surrey Hills (with our beloved cockapoo pooch, Reggae), and travelling/ hosting immersive experiences around the world.
Our wedding even inspired Peace & Love - a festival we created to support the replanting of the Amazon rainforest with indigenous communities through our friend’s charity, Yakum.
Today I’m a leading dating & relationship expert
Over the past 14 years, I’ve helped thousands of women - some who’d been single for 15+ years and done decades of therapy - find real, lasting love (as a trained wedding celebrant I’ve even officiated some of their weddings!)
I’ve been named “one of the UK’s most successful love coaches” by The Times and “an irreverent British guru” by Marie Claire.
Certified in CBT, EFT, Rapid Tapping and Reiki, I’m known for my raw honesty, no-BS advice and spicy storytelling - qualities that recently earned me a spot as the dating & relationship expert on a major American TV show (and its spin off!)
My love life went viral…
In November 2025, a story about my past was unexpectedly featured on LADbible - and suddenly, one of the most chaotic chapters of my love life was being shared and debated by millions.
But what that moment didn’t capture was everything that came after.
The healing. The patterns I had to confront. The deep work it took to completely change how I showed up in love.
That transformation is now the foundation of everything I teach inside my two containers:
My high-level programme, Love For Leaders, and my magical membership, The Festival.
Today, my work is regularly featured in Vogue, Cosmopolitan and the BBC. I’m the author of Love Is Coming, host of the #1-rated podcast of the same name, and resident dating coach for elite matchmaking agency Bowes-Lyon Partnership. I’ve also collaborated with leading brands including Soho House, eHarmony and Origins.
The truth about love
While I’m proud of my accomplishments, what I’m most proud of is learning to love in a way that feels safe and fun - and showing other women that it’s possible for them, too.
I’ve realised that a healthy, exciting, meaningful relationship isn’t a fairy tale - as much as it might look like that sometimes.
It’s the natural result of two people doing the inner work - both separately and together.
That’s why I’ve made it my mission to help women create relationships that lift them up, not wear them down.
Because when your love life thrives, everything else - your work, your joy, your wellbeing - rises along with it.
Leave with this...
Leave with this...
If finding real love matters to you as much as it always has to me, you’re in the right place.
And when you’re willing to do the inner work, your love life will change - dramatically.
Truly, it can’t not.
Trust me when I say that there is another way to find the kind of partnership you’ve always dreamed of.
A simpler way.
Let me show you what it is.
By the way...
...If your love life currently feels like a hot mess, like mine used to, I hope my story has shown you that it's never too late to make changes for the better.
It really isn’t.
And because I’m deeply passionate about helping you get BIG results - fast, I’ve created a powerful resource to get you started...
Free Audio Training
THE FASTEST WAY TO MEET YOUR SOULMATE
Learn how to court consciously during Covid and call in the happy, healthy relationship you desire and deserve.
Here's what you'll learn...
What a happy, healthy relationship really looks like and exactly what I did to meet my match.
The single most important thing you need to know to totally transform your love life that will kick to the curb all anxiety and fear that you'll be 'single forever'.
The foolproof strategy you should be following to consciously call in suitors that can be sped up by a game I also share, to keep the process playful!
My 5 step roadmap for not just getting but keeping your soulmate, no matter how bad at dating you've been in the past or how much of a mess you usually make.
Let's have some fun...
GET TO KNOW ME BETTER
Most dating apps these days offer prompts to help break the ice.
With that in mind, here are some fun facts about me:
1. Sign from the Universe?
Dinosaurs 🦕 (My book, Love is Coming, explains how they led me to meet Joe at Wilderness festival - weird, but true!).
2. Favourite Country?
It's a toss up between India, Nepal & Costa Rica. I've also lived in Canada & Russia - and Joe and I travelled the world together for 6 months in 2017).
3. Happy place?
Festivals (are you spotting a theme here...) As Ralph Waldo Emerson once said: 'Life is a festival only to the wise.'
4. Top skill?
Either speaking (I used to be an actress) or writing (I actually got the top score in the country in my English Literature GCSE!)
5. Words to live by?
'Stop looking OUTSIDE of yourself for the partner you want to GET and start looking INSIDE of yourself for the partner you want to BE.'
Would you swipe right?
Let's have some fun...
GET TO KNOW ME BETTER
Most dating apps these days offer prompts to help break the ice.
With that in mind, here are some fun facts about me:
1. Sign from the Universe?
Dinosaurs🦕 (My book, Love is Coming, explains how they led me to meet Joe at Wilderness festival - weird, but true!).
2. Favourite Country?
It's a toss up between India, Nepal & Costa Rica. (I was a bit of a nomad pre-covid... I've also lived in Canada & Russia - and Joe and I travelled the world together for 6 months in 2017).
3. Happy place?
Festivals (are you spotting a theme here...) As Ralph Waldo Emerson once said: 'Life is a festival only to the wise.'
4. Top skill?
Either speaking (I used to be an actress) or writing (I actually got the top score in the country in my English Literature GCSE!)
5. Words to live by?
'Stop looking OUTSIDE of yourself for the partner you want to GET and start looking INSIDE of yourself for the partner you want to BE.'
