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ABOUT


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ABOUT


WELCOME!

I’m Persia - an Author, Speaker + Love Coach passionate about helping millennials get (+ sustain) soulful relationships in the chaos of the modern dating world.

Having once been a serial cheater + obsessive love addict, I’m proud to now be in a healthy, loving relationship that inspires + challenges me daily (and isn’t the least bit boring, as I always feared a ‘healthy’ relationship would be).   

So, if you find yourself heartbroken, struggle with intimacy, self-sabotage + picking unavailable lovers - or are completely overwhelmed by the online dating scene - you're in the right place.


“Current, sassy, relatable, grounded, funny and honest, Persia is lighting the way for a new generation of women to live more happy, more conscious lives from the inside out.”

- Rebecca Campbell, Bestselling Author of ‘Light Is The New Black’ & ‘Rise Sister Rise’

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Through Addictive Daughter - a movement I set up with my friend Joey to help millennials cure their 'quarter-life crisis' (which has featured in Vogue, Cosmopolitan + The Sunday Times), our book The Inner Fix (deemed “the self-help book for the millennial generation”) and my coaching programs, videos + blog posts, I’ve spent the last five years dedicated to helping people like you lead happier, more fulfilling lives. 

Unexpectedly, a few months after our book came out, Joey and I both felt called to step back from Addictive Daughter and pursue our own individual passions in work.

I instantly knew that for me, that would be love + relationships - the area where I’ve struggled the most, but also where I’ve experienced the biggest transformation.


“Persia is one of the most insightful people I know. She has huge personal experience when it comes to matters of love, life and relationships and you’ll always find her ready to share her super-insight in order to help others. I can’t think of anyone better to be a love coach.”

- Harriet Jones, Deputy Editor, Brides magazine

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“It has made me better loving you...it has made me wiser, and easier,and brighter."


- HENRY JAMES 

“It has made me better loving you...it has made me wiser, and easier,and brighter."


- HENRY JAMES 

Let me rewind.

As I share in The Inner Fix, my parents were active drug addicts until I was about 16. Whilst I was so grateful when they both got sober, I’d spent the majority of my life constantly surrounded by drama + chaos, so when that suddenly disappeared I went looking for it in my love life instead. 

I was so terrified of being hurt like I had been growing up that I’d sabotage any chance of a happy relationship – either by cheating on the nice boyfriends I had, or going out with dysfunctional ‘bad boys’ so that I’d never have to risk real intimacy or commitment – and this pattern continued well in to my 20s (fuelled further by the rise of the 'swipe' culture of social media + online dating apps that made it easier + more tempting to 'play away', and harder + less desirable to try and maintain a steady, long-term relationship). 


"Persia is a rock star in the world of self-help. Her raw and real attitude to soul growth makes her the perfect teacher for anybody ready to take their life to the next level (without the BS). Her rare insight into daily trails and tribulations make her work extraordinarily unique. She is a modern day philosopher of life and love and I will be a fan for my entire life."

- Sean Patrick, Positive Psychologist, Founder of That Guy Who Loves The Universe + That Guy's House Publishing

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My rock bottom moment came in 2010 when I found myself working as a hostess in a London strip club, where I was sexually assaulted. 

Following this incident, I put on two stone whilst on an acting job in Shanghai, prompting my concerned dad to take me away to a health retreat in Thailand. Whilst there, he gave me some profound advice: 

Focus on the insides and the outsides will take care of themselves.

Here began my spiritual journey into healing the real root of all my romantic dilemmas: my relationship with myself.

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"I am in you and you in me, mutual in divine love."


- WILLIAM BLAKE

"I am in you and you in me, mutual in divine love."


- WILLIAM BLAKE

LONG story short, two painful yet enlightening break-ups (and a whole lot of therapy) later, I found myself training as a life coach and setting up a positive lifestyle movement with my friend Joey to help those struggling through a ‘quarter-life crisis’. 

However, despite landing a book deal and being hailed “irreverent British gurus” by Marie Claire magazine, something in me knew I still had a lot of growing to do – particularly in my love life. 

As I was working on the first draft of The Inner Fix in mid-2015, I’d been single for a year and a half (a long time for me) and felt ready for the loving, soulful relationship I’d always dreamed of having, but feared I’d never be able to sustain. 

In the book, I wrote about my desire to meet my ‘Twin Flame’ – a spiritual concept describing a special soul connection between two people who often experience ‘love at first sight,’ and commit to growing together in friendship + intimacy as a couple. 

Two days after writing those words, I met my Twin Flame in a secret rave at a festival – and it was very much love at first sight.

Just to confuse matters, his name was also Joey, and he happened to live around the corner from girl Joey in London (!)


“Persia is a beautiful paradox because she is effervescent with wildness, yet also has a quiet resolve for consistent love.”

- Charlie Mackesy, Artist

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Boy Joey was good-looking, fun, kind, emotionally available, had a great job that he loved, wanted the same things I did in a relationship (and most importantly, was a dinosaur fanatic like me).

Yes, he had a past, but was working through his stuff in his own way. Although this may have looked like a dream come true to most, in those first few months of dating there was a very real battle between my heart + my head, which tried to talk me out of the relationship in any way it could.

It all just seemed too easy – all my love stories had begun with lots of challenges, obstacles + drama.

Plus, I think a lot of me still didn’t really believe I was deserving of a good man – or relationship, given my past. 

Yet, I practiced what I’d been preaching whilst writing The Inner Fix, quietened my mind with a lot of meditation, and slowly began to see that this was the right person for me.

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“I love you not only for what you are, but for what I am when I am with you"


- ELIZABETH BARRATT BROWNING

“I love you not only for what you are, but for what I am when I am with you"


- ELIZABETH BARRATT BROWNING

Very soon, I found myself in the best relationship of my life by far. It’s not what I thought it would look like, but it feels better than I ever imagined it could.

I feel enough. He feels enough. The relationship feels enough. I finally feel satisfied.

As a result, I’m far more available, giving + successful in every other area of my life too, because I’m not wasting time + energy obsessing over someone who’ll never be able to give me what I want, or hurting someone because I know I’ll never be able to give them what they want.

But, I’ll be straight with you right now: I’m far from perfect in this area.  

In fact, I can be a passive aggressive, naggy, nightmare of a girlfriend at times (especially now I’m living with him). 

He’s not perfect, either – and our relationship’s definitely not perfect. 

But, we’re both committed to working on ourselves and on ‘us’, and that makes all the difference.

AND - I'm delighted to say - we're off on an around-the-world adventure for 6 months in September 2017 (which I'll be sharing all about in my next book, so watch this space...)


“Persia is an angel in this world. She is a modern day messenger for new levels of love, healing + tremendous soul growth and I am forever grateful for her much needed work.”

- Mel Wells, Bestselling Author of The Goddess Revolution, Health + Eating Psychology Coach

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This brings me to you.

I want you to know that if I can have a relationship like this, you can, too.

I know you can. 

Because I believe that the reason you’re really here is to grow.

I believe that when you open yourself to growth, you’ll attract the person or situation that’ll heal + grow you the most.

I also believe that, though this process is painful + scary at times, it’s well worth sticking with if you want to experience genuine, soul-expanding love + connection. 

Look, I know this world’s got bigger problems than whether you + I are happy in our love lives, but at the same time, had I not dealt with my relationship issues when I did I would’ve undoubtedly ended up marrying (and divorcing) the wrong man – and that wouldn’t have served anyone.

In fact, I’m convinced that if we as a society spent more time + resources teaching people how to have healthy relationships from an earlier age (which has NOTHING to do with how may 'likes', 'followers' or 'matches' one's able to garner), we’d dramatically decrease the likelihood of divorce, addiction + family breakdowns – and all the complicated crap that goes along with them. 


“Persia is incredible at getting to the “heart” of any issue in the love and relationships department, that you might be struggling with. Her willingness to be open and vulnerable makes her completely accessible, and on the same page as you. She is an incredible speaker and writer, and infuses her high vibe energy into everything she does - you can really feel it! She’s powerful at shifting you into a different head space, heart space, soul space. I’m lucky to call her a close friend as well as a supportive coach and teacher.”

- Jody Shield - Author, Inspirational Speaker, Modern Healer, Meditation Ambassador for Lululemon

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By the way, please know that if you happen to find yourself in such a position right now, I do not judge you and you are so welcome here. The good news is that it’s never too late to make changes for the better. It really isn’t. 

And because I’ve been through a lot myself in this area (and am still learning daily), I’m deeply passionate about supporting you along your own journey – which is why I’ve created some great free resources to get you started.

This includes a guided meditation to help reduce your anxiety over your love life and give you the clarity + confidence you need to attract the relationship you most desire.


"Persia is a super smart young woman and provides a fresh, intelligent perspective on the issues that so many Gen Y-ers face today. I have to say that when you speak to her, you get how much this matters to her - her passion and dedication to her work is truly inspiring!"

- Dr Linda Papadopoulos, Psychologist, Broadcast + Author

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I’d also love to stay connected with you via my Instagram, Twitter + Facebook Livestreams where I answer your modern dating + relationship dilemmas + questions. Word of warning: they aren’t for the easily offended (I swear like a sailor and don’t see this changing anytime soon). But they are full of hugely useful insights + tools that I turn to again + again in my own life. 

I’m so grateful for your time – I know you must be busy. Can’t wait to get to know you more and support you in any way I can.

All my love,

Persia xx


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